Privacy Policy

Last updated: 1 January 2025

Who we are

Beauty 2.0 Ltd (“we”, “us”, “our”) is a company registered in England and Wales. Our registered office is in London, United Kingdom. We are the data controller for the personal information we collect through this website (beauty2point0.com).

What data we collect

We may collect the following personal information:

  • Contact information: name, email address, company name - when you fill in a form, take our quiz, or download a resource.
  • Quiz responses: your answers to our efficiency quiz, used to generate your personalised results.
  • Usage data: pages visited, time spent, interactions - collected via cookies with your consent.
  • Communication data: messages you send us via the contact form.

How we use your data

We use your personal information to:

  • Deliver the service you requested (quiz results, downloads, responses to enquiries)
  • Send you our newsletter, if you opted in
  • Improve our website and services through anonymised analytics
  • Comply with legal obligations

We will never sell your personal information to third parties. We will never use your data for purposes you haven't consented to.

Legal basis for processing

We process your data under the following legal bases:

  • Consent: for newsletter subscriptions and analytics cookies.
  • Contractual necessity: to deliver services you requested.
  • Legitimate interests: to improve our services and communicate relevant information.

Cookies

We use essential cookies to make the site function, and analytics cookies (with your consent) to understand how visitors use the site. You can control cookie preferences using the banner that appears on your first visit, or by contacting us.

Data retention

We retain your personal information for as long as necessary to fulfil the purposes described above. Contact form submissions are retained for 12 months. Newsletter subscribers remain in our system until they unsubscribe. Quiz results are retained for 24 months.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to processing based on legitimate interests
  • Request data portability
  • Lodge a complaint with the Information Commissioner's Office (ICO)

Third-party services

We may use third-party services to help deliver our services (email providers, analytics platforms, hosting). These providers process data on our behalf under data processing agreements that comply with UK GDPR.

Contact us

For any privacy-related questions or to exercise your rights, contact us at privacy@beauty2point0.com.