Beauty 2.0 - Strategic Delivery Agency for Beauty Brands

A smarter way to build beauty brands.
Beauty first. Technology second.

Beauty 2.0 is the launch and growth partner for beauty brands that are ready to scale. We bring the strategy, structure, and commercial logic that turns great products into brands that sell. From first launch to sustainable growth - we build the system behind the brand.

Build It Properly See How It Works

Sound familiar?

You’re spending on ads before you’ve tested what actually converts

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We stress-test your content, positioning, and hero SKU before you commit real budget. Evidence before spend, every time.

You’ve got a beautiful brand, but sell-through isn’t where it should be

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Aesthetics don’t sell products. Commercial clarity does. We build the structure that turns first purchases into repeat buyers.

You’re chasing retail before you’ve proven DTC demand

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Retail is an outcome, not a starting strategy. We help you validate online first, then enter retail with proof that buyers can’t ignore.

Most of this isn't creative. It's structural.

What we do

Four modules built around one idea: launch is a system, not a moment. Each one gives your brand commercial clarity before you commit.

Content Engine

Stress-test before you spend. We generate, test, and optimise content at scale so you know what converts before committing budget.

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Creator Intelligence

Community before campaigns. Find the right creators, build genuine advocacy, and let authentic voices do the selling.

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Customer Journey

Validate DTC, then scale what works. We map the path from first purchase to loyal repeat buyer, and fix where it breaks.

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Retail & Ops

Retail as outcome, not hope. Enter buyers’ meetings with sell-through data, demand proof, and operational confidence.

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How we build brands that last

Beauty brands don't fail because the product isn't good. They fail because the structure wasn't.

30-0 hours

saved per month

Up to 0%

reduction in content costs

content variations stress-tested per brief

0 years

of beauty industry experience

Meet Sophie

Nearly 20 years in beauty. Counter to boardroom. Indie launches to global houses. I've run the ops, managed the content pipelines, sat in the buyer meetings, and watched where brands break. Beauty 2.0 exists because those breaks are almost always structural, not creative.

I've seen where launches break. Beauty 2.0 exists to fix that before it happens.

Read Sophie's Story