Real results. Real brands.

Challenge

A fast-growing DTC skincare brand was spending £28k/month on content production across 5 platforms, with a 3-person team burning out and no clear data on what was converting.

Approach

We audited their content pipeline, identified that 70% of their output was repeatable (product-on-white, ingredient callouts, restock posts). We automated those categories and implemented performance testing for hero content.

Results

• Content costs reduced from £28k to £12.5k monthly
• Team refocused on strategy - content quality scores improved 40%
• Conversion-tracked content increased from 5% to 35% of total output
• Team burnout reduced - no resignations in 6 months (vs 2 departures in prior 6 months)

Challenge

An influencer-turned-founder was managing 40+ creator relationships via spreadsheets and DMs. Attribution was nonexistent - they had no idea which creators drove actual purchases.

Approach

We implemented a centralised creator management system with proper attribution tracking (unique links + post-purchase surveys). We diversified their roster using audience data analysis and set up automated outreach workflows.

Results

• Creator-driven revenue attribution improved from 'unknown' to 95% tracked
• Cost per acquisition dropped 62% by shifting budget to high-performing micro creators
• Creator roster diversified: 8 skin tones represented (vs 3 previously)
• Programme scaled from 40 to 120 creators with same team headcount

Challenge

A colour cosmetics brand had been trying to get retail-ready for Space NK for over a year. Their asset library was incomplete, compliance documentation was scattered, and their buyer relationship was stalling.

Approach

We ran a focused sprint: automated product photography for the full shade range, compiled compliance documentation into a single auditable system, and built a buyer-ready asset portal with all required formats pre-generated.

Results

• Full asset library (200+ SKUs) completed in 4 weeks
• Compliance documentation centralised and auditable in 2 weeks
• Space NK listing confirmed within 6 weeks of engagement
• Buyer feedback: 'The most prepared indie brand we've onboarded this year'